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When you next open the doors to your business, be it at home or on the top of the tallest building in your city, be brutally honest and for a moment put yourself in the position of one of your clients, suppliers or associates and ask:
" IS THIS A PROFESSIONAL LOOKING BUSINESS"?
Is it presented in keeping with my industry, does it project the image that “quality” customers expect, is it better or worse than the competition.
Look at the paintwork, signage, lighting, glass, footpaths, car park, what about those weeds growing through the footpath and the computer that hasn't been dusted for weeks.
The object is to immediately give a professional image from the first time a person comes in contact with your business.
 As the saying goes "you never ever, ever get a second chance at making a first impression".
Did you know that it takes the average person only 15 seconds to form their first impression of you?
People come into contact with your business in more ways than one, and all these need to be analysed.
Stationary, company vehicles, sign writing, staff uniforms, equipment used in the operation of your business, advertising and so on.
An extremely important consideration should be the image your communication system projects when people are trying to contact you.
How is the phone answered, does your web site look professional is your logo outdated when was the last time you looked at your business card?
You are working towards the future and if your business looks like a relic operating in the past it only a matter of time before it becomes history.
Business Coaching Plus works with all types and sizes of business to ensure every aspect of their company projects the right image – professional, successful an organisation that you want to do business with.
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