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Identifying what is unique about your business |
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 Businesses achieve superior performance when they are unique, that is, when they do or sell something no other business can duplicate easily. To be successful, businesses must stand out from the competition by demonstrating to customers that there is something about them that is unique.
All businesses need to have a Unique Selling Position - USP
A business must provide a genuine benefit at a cost customers are willing to pay. The secret is not to try to be all things to all customers. Instead, find a unique way to compete.
No one prospers when businesses perform the same kind of activities and offer the same products and services to the same customers. On their own, service, quality and price are not enough to separate you from the competition.
A unique position must be accompanied by a powerful guarantee that expresses conviction about what is being offered – what’s yours?
 What is unique about your business?
Customers want to deal with businesses that offer a USP that is genuine and is of real value.
Business Coaching Plus will discover and implement an exciting, appealing and powerful USP, find lost enthusiasm that shines through every aspect of your business. You will become recognisable and regarded by customers as providing something far more desirable than your competition. Obtain customers by design, and not by accident.
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